AI-built audiences designed for precise targeting

Explore solutions

Up to 40% higher

CTR

Up to 48% lower

cost per visit

Up to 45% lower

cost per action

PrimeAudience is a global audience provider for programmatic campaigns.

Offering a flexible way to work with audiences across different activation models.

Our technology analyzes online content and generates audiences.

Whether you want to build them yourself, activate via PMP deals, or use ready-made ones available in marketplaces.

PrimeAudience
Wizard
Define your own audiences directly in our self-service platform and activate in the DSP of choice.
PrimeAudience
Deals
Tell us what you need and get a custom audience and inventory package delivered to your DSP.
PrimeAudience
Predefined
Choose from ready-made audiences available in marketplaces.

More precise targeting. Better campaign results.

PrimeAudience enables more accurate audience targeting by deeply understanding online content, improving reach quality and campaign performance.

High targeting precision

Audiences are aligned with content and context, increasing relevance and reducing wasted impressions.

Proven campaign performance

Achieve up to 5x higher conversion rates and 3x lower CPA, with transparent performance tracking.

Flexible activation options

Create your own segments, use predefined ones, or activate custom audiences via PMP deals.

Seamless activation

Audience activation fits into existing deal-based workflows, with no need for additional integrations.

Performance
verified across
the funnel
Awareness
Awareness
Up to 25% higher VCR
Consideration
Consideration
Up to 60% higher CTR
Purchase
Purchase
Up to 45% lower CPA