A new way to
build audiences
at scale
Traditionally, audiences were created by linking user features to an ID saved in their browser cookies.
As support for third-party cookies declines, this approach is becoming less reliable. Advertisers need new ways to reach relevant audiences.
PrimeAudience addresses this challenge with PrimeAudience Intelligence
Built on generative AI models
PrimeAudience Intelligence uses generative AI and large language models to analyze online content and identify relevant audience signals.
Content-based insights
Instead of relying on static data or cookies, PrimeAudience Intelligence identifies real-time signals based on interactions with online content.
Audiences aligned with campaign goals and funnel stage
PrimeAudience Intelligence enables the creation of accurate and dynamic audience segments tailored to specific campaign objectives.
Scalable across the open web
PrimeAudience Intelligence enables scalable audience targeting across the open web, allowing advertisers to reach both niche and broad audiences without losing relevance.
PrimeAudience Intelligence translates content into audiences, enabling precise targeting and measurable campaign performance.
Redefining audience creation with advanced technology
PrimeAudience uses content analysis to identify relevant signals across the open web and build audiences aligned with campaign goals. This approach enables precise targeting without relying on cookies or user identifiers.
Flexible activation with scalable reach
PrimeAudience supports multiple ways to create and activate audiences, allowing you to adapt your approach based on campaign needs. As campaigns scale, audiences can be extended without losing relevance or targeting accuracy.
Continuous mapping
Online content is continuously analyzed and matched to your audience definition.
URL-level precision
Each URL is evaluated against your audience definition, enabling highly specific and granular audience construction.
Scalable reach
Audience reach can be expanded while maintaining alignment with the original audience definition.
Everything starts with an Audience Description.
Close Relation
Small, incremental extensions near the original audience for precise
targeting.
Standard Relation
Broader audience suggestions that maintain accuracy while expanding reach.
Loose Relation
Creative, alternative interpretations that unlock new targeting opportunities.
Our Technology Partners
