Technology

Real audiences at scale.

Traditionally, audiences were created by linking user attributes to an ID saved in their browser cookies.

However, with browsers increasingly withdrawing support for cookies, the future of such solutions has become uncertain. Advertisers now require innovative methods to target audiences effectively integrating available technologies.

PrimeAudience addresses this challenge with cutting-edge technology: ContentGPT

ContentGPT: The Core of PrimeAudience developed by RTB House

ContentGPT combines market-leading Generative AI and Large Language Models to analyze user behavior through the content they consume.

Behavior-Driven Insights

Instead of relying on static data or cookies, ContentGPT identifies real-time audience signals from user interactions across the web.

Hyper-Relevant Audiences

By focusing on content engagement, ContentGPT enables the creation of highly accurate and dynamic audience segments tailored to any campaign goal.

Scalable Across the Open Web

Its advanced capabilities ensure seamless scalability, allowing advertisers to target niche or broad audiences without sacrificing relevance.

ContentGPT is the driving force behind PrimeAudience’s ability to deliver precision targeting and measurable campaign results, making it a game-changing solution for modern advertising.

Redefining Audience Creation with Advanced Technology.

PrimeAudience leverages meticulously processed first-party data from publishers,enriched with additional signals like the Topics API, to build precise, behavior-based audiences. This innovative approach ensures advertisers can create highly targeted audiences without relying on cookies, making campaigns more resilient to changing privacy standards.

PrimeAudience enables targeted ad display with scalable flexibility.

In addition to precise audience creation PrimeAudience offers multiple levels of smart audience extension. This allows advertisers to expand their reach intelligently, ensuring relevance and performance even as their audiences grow.

How PrimeAudience Leverages ContentGPT

PrimeAudience uses ContentGPT to dynamically generate precise lists of URLs based on the audience description you provide. This process ensures unmatched granularity and precision in audience creation, going far beyond the capabilities of traditional solutions.

Ultra-Precise Placements

Ads are displayed on highly relevant URLs, ensuring maximum engagement and relevance.

Flexibility Across Contexts

The generated URL lists can also be saved and used for targeting users in other relevant contexts they visit, extending campaign reach without sacrificing precision.

Scalable Precision

By combining ultra-precise placements with the ability to scale across broader contexts, PrimeAudience delivers both the quality and quantity advertisers need to achieve exceptional results.

Everything starts with an Audience Description.

PrimeAudience simplifies audience creation with an audience description-based approach. Advertisers provide a straightforward description of their desired audience, and ContentGPT dynamically processes this input to identify the most relevant and precise placements across the open web.

This intuitive process enables advertisers to create highly customized audiences effortlessly, combining precision targeting with scalability.

Enhance your targeting capabilities with the Related Audiences feature

Close Relation

Small, incremental extensions near the original audience for precise targeting.

Standard Relation

Broader audience suggestions that maintain accuracy while expanding reach.

Loose Relation

Creative, alternative interpretations that unlock new targeting opportunities.