The latest IPA Bellwether Report highlights the resilience of marketing investment despite ongoing economic uncertainty. In New Digital Age, PrimeAudience VP of Product Mateusz Rumiński shares his perspective on how marketers should evaluate AI, audience data and technology as they navigate the next phase of growth.
Competitive advantage won't come from using AI in isolation. It will come from combining it with high-quality data, strong audience strategies and human expertise.
Read the full commentary on New Digital Age.
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