The latest IPA Bellwether Report highlights the resilience of UK marketing investment amid ongoing economic uncertainty. In Performance Marketing World, PrimeAudience VP of Product Mateusz Rumiński shares his perspective on why the next competitive advantage in advertising will depend on connecting AI, high-quality data and the wider advertising ecosystem.
The next step is thinking about the infrastructure that connects everything.
Mateusz explains how AI can help advertisers move beyond traditional behavioural data by interpreting content in real time, enabling them to reach relevant audiences without relying on personal data.
Read the full commentary on Performance Marketing World.
