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  • How many marketers are already using GenAI and which industries are leading the adoption.
  • The top benefits marketers appreciate most—from creative innovation to efficiency gains.
  • How much budget companies plan to allocate to GenAI by 2025.
  • The impact of Google’s decision to retain third-party cookies and how it’s reshaping marketing strategies and budgets.

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Generative AI
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Don’t Be Too Enthusiastic about Your Cookieless Preparations

The cookieless future is coming, but immediate cookieless solutions might not fully replace third-party cookies. Find out more in our article and keep an eye on long-term, innovative solutions like Privacy Sandbox for a future-proof advertising strategy.

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What is Protected Audience API and why is not only about retargeting

The Protected Audience API is a powerful tool for building interest groups without the use of third-party cookies. Find out more in our latest article on the topic and stay tuned for more.

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