Generative AI is a type of AI that creates new, original content by learning from big datasets and finding patterns in them. Unlike traditional AI, which mostly classifies or predicts based on given data, generative AI actually produces output like text, images, music, or video. Generative AI uses models like GPT (for text) or DALL·E (for images) to create content.

Generative AI works by looking at massive amounts of data, understanding the relationships between different data points, and then generating something new that mimics the structure and style of the original input. It’s a super useful tool in many areas, including digital advertising, content creation, and design, because it can generate high-quality, relevant content in seconds, for use in anything from dynamic ads to personalized marketing.