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First Protected
Audiences Ad Network

WHO WE ARE

PrimeAudience is fully focused on utilizing
Generative AI and Chrome’s Privacy Sandbox to:
Provide advertisers with advanced behavioral targeting capabilities
…now and once cookies become obsolete.

COMPANY BLOG

Latest articles

Differential Privacy: The Future of Privacy-First Marketing

As third-party cookies phase out, differential privacy is transforming marketing by enabling insights without tracking individuals. By adding "noise" to data, it protects user identities while revealing actionable trends, aligning with privacy regulations and building trust. In a cookieless future, differential privacy offers a powerful solution for balancing effective marketing with data protection.

Read more
Generative AI: A journey of innovation

Generative AI: A Journey of Innovation Generative AI is transforming industries, evolving from simple tools to advanced systems like GPT-4. By automating tasks, enhancing personalization, and driving creativity, it empowers businesses and individuals to achieve more with less. From its roots in neural networks to breakthroughs like GANs and Transformers, generative AI continues to redefine content creation, efficiency, and innovation. Explore how this technology is reshaping the future and what exciting advancements lie ahead.

Read more

ADVERTISERS

How PrimeAudience works

PrimeAudience is designed to address complex use cases transparently,
providing advertisers with a seamless experience.

Our proprietary Generative AI technology meticulously structures the open web and analyzes user intent with unparalleled accuracy.

Harness the power of our Generative AI technology
to create audiences with unmatched precision, ensuring ad display at scale.

Leveraging our expertise, we integrate seamlessly with Chrome's Privacy Sandbox, offering innovative solutions while prioritizing user privacy.

Our technology is designed to operate independently of cross-site ID mechanisms, ensuring compliance with the latest technological and regulatory standards without compromising on effectiveness.

Cookieless behavioral targeting to grow your brand

Do you want to target users based on their characteristics?

Revolutionary cookieless changes are transforming the data provision landscape. Advertisers have long relied on Data Management Platforms(DMPs) to achieve this goal. Traditionally, audience targeting involved mere lists of individual user IDs, easily imported into any Demand-SidePlatform (DSP).

This approach not only streamlined business operations but also enabled the separation of user data from inventory purchases. However, with the decline of third-party cookies, a more integrated approach is required. The transfer of user lists across companies will face significant limitations.

PrimeAudience provides an innovative way to satisfy behavioral targeting use cases using brand-new Privacy Sandbox APIs. You can take advantage of our proprietary Deep Learning algorithms across the entire value chain, regardless if you want to display ads through our native DSP - Adlook, a part of our group, or through other DSPs of your choice. With us, you can get end-to-end campaign delivery in a protected environment.

Stay in touch

Interested in joining?

Join the first Protected Audiences Ad Network as a partner or client.
Fill out this form, and we’ll be in touch.

By sending the form you agree that RTB House S.A. (data controller) will process your personal data to be contacted to discuss potential cooperation. You may revoke your consent at dpo@rtbhouse.com. For more information, see Privacy Policy.
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