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Reaching the right audience is one of the biggest challenges in digital advertising

Traditional, off-the-shelf audience segments often prioritize scale over quality, leading to wasted spend, irrelevant targeting, and underwhelming performance.

PrimeAudience offers a smarter solution.

Describe your audience
Using advanced ContentGPT technology, we build custom, real-time audiences from the open web—precisely tailored to your needs. Activate seamlessly on our native Adlook DSP or through PMP deals on your DSP of choice.
Simply describe audience suited for your product.
audience person 1audience person 2audience person 3

Custom Audiences deliver better performance, higher ROI, and measurable impact.

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Why PrimeAudience is your Growth Advantage

Target the Right Audience with Unmatched Precision

PrimeAudience uses advanced AI to analyze real-time user behavior across the open web,ensuring you reach the exact audiences that matter to your business.

Drive Better Campaign Performance

Higher Engagement: Ads are delivered to users ready to interact.
‍
Better ROI: See up to 5x higher conversions and 3x lower CPA through precision targeting.
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No Wasted Impressions: Every ad counts with hyper-relevant placements.

Scale Intelligently Without Losing Relevance

With smart audience extension, you can expand your reach strategically while maintaining high-quality user matching.

Activate on Any Platform

Whether you use Adlook DSP or any platform of your choice, PrimeAudience integrates effortlessly, keeping your campaign strategy flexible and in control.

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All of this without relying on 3rd party cookies.
Performance verified in the largest campaigns for the world's leading brands

Case Study: Toyota

Toyota is a leading global manufacturer of automotive vehicles. They offer an extensive line of hybrid, plug-in hybrid, and electric vehicles from across their retailer network. These vehicles are relied upon by millions for their enduring quality and uncompromising performance.

The Challenges

01

Drive positive brand consideration to strengthen its reputation for reliability and trustworthiness in the market.

02

Improve efficiency of targeting and drive meaningful traffic to the Toyota Site while maintaining a privacy safe approach.

Solution

Toyota’s campaign was activated in cooperation with Adlook, utilizing PrimeAudience.

Results

By leveraging PrimeAudience Toyota drove a CPL that was 39% lower than typical contextual targeting. The campaign achieved an average that was 38% lower than other partners, with PrimeAudience driving a CPL that was 39% lower than other prospecting line items.

For a deeper dive into the strategy and insights behind this campaign, check out the full case study on Adlook’s blog.