Beating Benchmarks Across the Funnel

Improve Efficiency of targeting: leverage the Adlook targeting suite to find real “In Market for a Car” users to drive meaningful traffic to the Toyota Site while maintaining a privacy safe approach to targeting via their cookieless targeting suite.


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By leveraging PrimeAudience, a generative AI which creates bespoke custom audiences Toyota drove a CPL that was 39% lower than typical contextual targeting. The campaign achieved an average that was 38% lower than other partners, with PrimeAudience driving a CPL that was 39% lower than other prospecting line items.