Boosting Video Engagement with Contextual Audiences
Electronics
LATAM
[ss_single_outcomes_list] {number="+60%" desc="CTR" extra="compared to
contextual campaign (15s)"} {number="+24%" desc="VCR" extra="compared to
contextual campaign (15s)"}
{number="+20%" desc="viewability" extra="compared to
contextual campaign (30s)"} [/ss_single_outcomes_list]
Challenge
This video campaign was launched in Brazil for a leading consumer electronics brand, with the challenge of reaching people genuinely interested in technology, artificial intelligence, and innovation. The main objective was to boost awareness through short form (15s and 30s), non-skippable video, ensuring strong completion rates and visibility.
Solution
PrimeAudience leveraged ContentGPT technology to build precise audience segments based on contextual interest and viewing behavior.
Results
PrimeAudience significantly outperformed all other strategies across key KPIs in both 15s and 30s non-skippable formats, confirming its effectiveness in awareness-driven video campaigns.
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