Driving Full-Funnel Performance with Precise Audiences
Toys
EMEA
[ss_single_outcomes_list] {number="+3x" desc="CTR" extra="compared to
contextual targeting"} {number="+24%" desc="CPA" extra="compared to
contextual targeting"}
{number="+15.7 p.p" desc="viewability" extra="compared to
contextual targeting"} {number="+32%" desc="conversions" extra="compared to
contextual targeting"} [/ss_single_outcomes_list]
Challenge
The goal was to improve efficiency across the funnel — from engagement (CTR) to cost efficiency (CPA, CPVisit) — while maintaining strong viewability.
Solution
PrimeAudience translated the brief into precise audiences aligned with the category.
Results
PrimeAudience drove higher attention and better cost efficiency versus the contextual baseline — delivering more clicks and conversions per pound, with substantially lower CPC, CPVisit and CPA, and clearly stronger viewability.
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