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Driving High-Value Traffic

Financial services
EMEA
[ss_single_outcomes_list] {number="-50%" desc="cost per visit" extra=""} {number="-40%" desc="CPA" extra=""} {number="+2.5x" desc="Landing Rate" extra=""} {number="+3x" desc="Time spent on site" extra=""} [/ss_single_outcomes_list]
Challenge

The need for Cofidis to identify, reach, and engage the right audience at the right time meant addressing multiple personas, each with specific needs and interests.

Solution

Smart Audiences powered by PrimeAudience technology was deployed into five parallel behavioral pools, moving from broad targeting to greater granularity. This enabled both broad reach and hyper-specific targeting, perfectly aligned with Cofidis’ different customer profiles.

Results

Smart Audiences powered by PrimeAudience technology was deployed into five parallel behavioral pools, moving from broad targeting to greater granularity. This enabled both broad reach and hyper-specific targeting, perfectly aligned with Cofidis’ different customer profiles.

The partnership delivered remarkable gains in efficiency and engagement across all key KPIs.

For a deeper dive into the strategy and insights behind this campaign, check out the
full case study on Adlook’s site.
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