Protected Audiences API
The Protected Audience API is a digital advertising tool that can be used to reach audiences while maintaining customer privacy. It’s a part of Google’s Privacy Sandbox, a system for internet advertising that avoids using cookies and other methods of accessing people’s personal information. With Protected Audience API, targeting precision is ensured by the browser. This means that all user-identifiable data is protected and never given out to external partners. Using the Protected Audience API means a lower risk of data leakage, while still allowing users to check their audience segments at any time.
PrimeAudience is excited to announce a strategic collaboration with Google Ad Manager, spotlighting Google’s new entry into the curation landscape. Through this collaboration, PrimeAudience’s AI-powered ContentGPT audiences will be accessible within Google Ad Manager, opening up curated, premium ad inventory for marketers and agencies.
Read our new article and delve into the super-topical world of cookieless solutions. Personalization has long been an ad campaign superpower, but how can brands continue to personalize effectively in a cookieless context? This article illuminates how Protected Audience API, part of Google’s Privacy Sandbox, offers a granular analysis of user behavior without any compromise on anonymity.
