PrimeAudience Joins Forces with Google Ad Manager in Curation Innovation

PrimeAudience at the Forefront of Google Ad Manager’s New Curation Capabilities 

October 23, 2024 — PrimeAudience, an emerging data provider in the ad tech ecosystem, is thrilled to announce it is collaborating with Google Ad Manager on their new curation solution.

PrimeAudience and Google Ad Manager to grow curated deals landscape

Curated deals focus on selecting premium inventory and precise audience segments tailored to specific campaign objectives. Through this integration, audiences created by PrimeAudience’s ContentGPT engine will be available via Google Ad Manager, giving agencies direct access to curated, high-quality ad impressions. This collaboration marks a major advancement, enabling marketers to seamlessly target PrimeAudience audiences across multiple DSPs, streamlining the buying proces, and enhancing campaign effectiveness in reaching the right audience.

Moving Forward Together

"Being a launch provider for Google Ad Manager’s curation features underscores our commitment to pioneering new solutions in the data ecosystem." said Mateusz Rumiński, VP of Product at PrimeAudience. "This collaboration with Google Ad Manager is a significant milestone that enables us to deliver even greater value to agencies by simplifying workflows and enhancing targeting capabilities through advanced data integration across DSPs"

About PrimeAudience

PrimeAudience is a global custom audience provider, transforming the way businesses engage with new customers. By leveraging proprietary generative AI technology and advanced data analytics, PrimeAudience enables marketers to access high-quality audiences at scale, driving enhanced user engagement and superior performance. With a focus on innovation, PrimeAudience allows you to achieve your goals whether you're looking for audiences with or without user identifiers.

Media Contact

Sarah Shaw or Nell Martin

primeaudience@bluestripegroup.co.uk

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