Black Friday 2025: How to Reach High-Intent Shoppers with PrimeAudience's Audience Packages

Black Friday and Cyber Monday have evolved far beyond a single day of deals - they’re now a global moment of peak shopping intent. Millions of consumers start researching discounts, building wish lists, and planning purchases weeks in advance. In this landscape, timing and precision make all the difference.

For brands, the challenge isn’t about reaching as many people as possible. It’s about reaching the right audiences - the ones ready to buy.

To help brands and agencies stand out, PrimeAudience’s Black Friday Audience Package combines privacy-safe behavioral, interest, and purchase-intent data, enabling them to connect with consumers who are most likely to convert.

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Meet the PrimeAudience Black Friday Audience Packages

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Discover our selection of Black Friday Audience Packages, ready to activate through a Deal ID and designed to help you capture peak-season intent in real time. Each segment is built from privacy-safe insights based on behavioral and contextual relevance, enabling you to reach shoppers who are comparing options and making final purchase decisions:

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- Black Friday & Cyber Monday Shoppers

- Gift Givers

- Tech Deals Hunters

- Experience Seekers

- Last-Minute Shoppers

- Early Bird Buyers

- And more…

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Custom Black Friday Audiences

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Looking for something beyond our predefined packages? We’ve got you covered. With our proprietary ContentGPT technology, you can request custom audiences aligned with your specific goals.

Simply describe your ideal target profile, and we’ll build a real-time, high-relevance audience tailored precisely to your brand’s Black Friday objectives.

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How to get started

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- Fill out the form below to request your audience targeting data.

- Our team will reach out to you to provide setup details and guide you through the audience activation option.

- Activate the provided Deal ID in your DSP of choice.