PrimeAudience is excited to announce a strategic collaboration with Google Ad Manager, spotlighting Google’s new entry into the curation landscape. Through this collaboration, PrimeAudience’s AI-powered ContentGPT audiences will be accessible within Google Ad Manager, opening up curated, premium ad inventory for marketers and agencies.

The cookieless future is coming, but immediate cookieless solutions might not fully replace third-party cookies. Find out more in our article and keep an eye on long-term, innovative solutions like Privacy Sandbox for a future-proof advertising strategy.

Read our new article and delve into the super-topical world of cookieless solutions. Personalization has long been an ad campaign superpower, but how can brands continue to personalize effectively in a cookieless context? This article illuminates how Protected Audience API, part of Google’s Privacy Sandbox, offers a granular analysis of user behavior without any compromise on anonymity.

With the imminent phasing out of third-party cookies advertisers are shifting focus to first-party data. This entirely transparent and freely-given data will become vitally important in the upcoming cookieless era to build comprehensive user profiles. This article dives into the different methods and tools available for the segmentation of such profiles to power more efficient online ad campaigns.

The Protected Audience API is a powerful tool for building interest groups without the use of third-party cookies. Find out more in our latest article on the topic and stay tuned for more.

The deadline for phasing out third-party cookies from Chrome is approaching, and Google has no intention of further delaying it.

Navigating the shift from third-party cookies to new, privacy-friendly solutions in digital advertising is our next big challenge. Stay tuned for a detailed exploration into innovative methods that maintain personalization without compromising user trust.